What is interaction content in SAP CEC-MKT - SAP Marketing?

SAP Term: interaction content

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A combination of interaction-related data, consisting of the communication channel, the interaction medium, and the interaction type.

Smart SAP Assistant

• Key Concepts: 
  Interaction content is a feature of the SAP Marketing Cloud component CEC-MKT. It enables marketers to create and manage content that can be used to engage customers in meaningful conversations. This content can be used in various channels, such as email, SMS, and social media. It can also be used to personalize customer experiences and drive conversions. 
  
  How to use it: 
  Interaction content can be used to create personalized customer experiences. Marketers can create content that is tailored to the customer’s interests and preferences. This content can then be used in various channels, such as email, SMS, and social media. Additionally, marketers can use interaction content to drive conversions by providing customers with relevant offers and promotions. 
  
  Tips & Tricks: 
  When creating interaction content, it is important to ensure that the content is relevant and engaging. Additionally, it is important to ensure that the content is optimized for each channel it is being used in. For example, if the content is being used in an email campaign, it should be optimized for mobile devices. 
  
  Related Information: 
  For more information on how to use interaction content in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD