What is interaction contact in SAP CEC-MKT - SAP Marketing?

SAP Term: interaction contact

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A generic term to group all types of contacts, including natural persons, companies and “unknowns” that interact with your company, for example, through websites, social media, or email. Interaction contacts are viewed from the perspective of their business relationship with your company, whether as corporate contacts, consumers, or suspects.

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• Key Concepts: 
  Interaction contact is a term used in SAP Marketing Cloud (CEC-MKT). It is a type of contact that is used to store and manage customer interactions. This includes customer data, such as contact information, preferences, and purchase history. It also stores interactions with customers, such as emails, phone calls, and other forms of communication. 
  
  How to use it: 
  Interaction contacts can be used to create personalized customer experiences. For example, marketers can use interaction contacts to segment customers into different groups based on their preferences and purchase history. This allows marketers to create targeted campaigns that are tailored to each customer’s needs. Additionally, interaction contacts can be used to track customer engagement with campaigns and measure the success of marketing efforts. 
  
  Tips & Tricks: 
  When creating interaction contacts, it is important to ensure that all customer data is accurate and up-to-date. This will help ensure that campaigns are targeted correctly and that customers receive the most relevant content. Additionally, it is important to regularly review interaction contacts to ensure that all customer data is up-to-date and accurate. 
  
  Related Information: 
  For more information on interaction contacts in SAP Marketing Cloud (CEC-MKT), please refer to the official SAP documentation. Additionally, there are many online resources available that provide tips and tricks for using interaction contacts effectively.