What is 'interaction' in SAP CEC-MKT - SAP Marketing?

interaction - Overview

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Communication and information exchange of any sort between a user's company and a contact. Examples of interactions are writing an e-mail to a company, navigation of a web site to download a white paper, phone calls to a contact, and posts written in social networks about a company or the company's products.

interaction - Details

• 
  Key Concepts: 
  Interaction in SAP Marketing Cloud is a feature that allows users to create and manage customer interactions. It enables users to create and manage campaigns, track customer engagement, and measure the success of their campaigns. It also provides insights into customer behavior and preferences. 
  
  How to use it: 
  Interaction in SAP Marketing Cloud can be used to create and manage campaigns, track customer engagement, and measure the success of campaigns. It also provides insights into customer behavior and preferences. To use Interaction, users must first create a campaign in the Campaigns tab. Once the campaign is created, users can then add interactions such as emails, SMS messages, or web forms. Users can then track customer engagement with these interactions and measure the success of their campaigns. 
  
  Tips & Tricks: 
  When creating a campaign in Interaction, it is important to consider the target audience and the goals of the campaign. This will help ensure that the interactions are tailored to the target audience and that they are effective in achieving the desired results. Additionally, it is important to track customer engagement with each interaction to measure the success of the campaign. 
  
  Related Information: 
  For more information on Interaction in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/product/CEC-MKT/Cloud/en-US