What is information area in SAP CEC-MKT - SAP Marketing?

SAP Term: information area

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A structural element to group information for the different areas in marketing used in the Analytics and Report Gallery.

Smart SAP Assistant

• Key Concepts: 
  An information area is a logical grouping of data in SAP Marketing Cloud. It is used to store and manage customer data, such as customer profiles, segmentation, and campaigns. It also provides a way to organize and access data quickly and easily. 
  
  How to use it: 
  In SAP Marketing Cloud, an information area is created by selecting the “Information Areas” tab in the navigation bar. From there, you can create a new information area by entering a name and description. Once created, you can add customer data to the information area by selecting the “Data” tab. You can also create segments and campaigns within the information area. 
  
  Tips & Tricks: 
  When creating an information area, it is important to give it a descriptive name that will help you easily identify it in the future. Additionally, it is helpful to create multiple information areas for different types of customer data or campaigns. This will make it easier to find and access the data you need. 
  
  Related Information: 
  For more information on using information areas in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD