What is impression in SAP CEC-MKT - SAP Marketing?

SAP Term: impression

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A recorded instance of when a recommendation is fetched from its source. Each instance is counted as one impression. Clicking on a recommendation is not a requirement of an impression.

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• Key Concepts: 
  Impression is a metric used to measure the number of times an advertisement or content is seen by a user. It is used to measure the effectiveness of an advertisement or content in terms of reach and engagement.
  
  How to use it: 
  In SAP Marketing Cloud, impressions are used to measure the success of campaigns and content. The impression metric can be used to track the number of times a user has seen an advertisement or content, as well as the number of times it has been clicked on. This data can then be used to optimize campaigns and content for better performance.
  
  Tips & Tricks: 
  When tracking impressions, it is important to consider other metrics such as click-through rate (CTR) and cost per impression (CPM). These metrics can provide additional insights into the effectiveness of campaigns and content.
  
  Related Information: 
  Impressions are just one metric used to measure the success of campaigns and content. Other metrics such as clicks, conversions, and cost per acquisition (CPA) can also be used to measure success.