What is impression in SAP CEC-MKT-CAT - Customer Attribution?

SAP Term: impression

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: The technical delivery of an ad by the ad server following an ad request.

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• Key Concepts: 
  Impression is a term used in the Customer Attribution component of SAP CEC-MKT-CAT. It is a metric that measures the number of times a customer has seen an advertisement or other marketing material. It is used to measure the effectiveness of a marketing campaign and to determine how many customers have been exposed to it.
  
  How to use it: 
  The impression metric can be used to measure the success of a marketing campaign. It can be used to track how many customers have seen an advertisement or other marketing material, and how effective it has been in reaching its target audience. This data can then be used to inform future marketing decisions.
  
  Tips & Tricks: 
  When using the impression metric, it is important to remember that it only measures the number of times a customer has seen an advertisement or other marketing material. It does not measure how effective the advertisement was in converting customers into sales. To measure this, other metrics such as click-through rate and conversion rate should be used.
  
  Related Information: 
  The impression metric is just one of many metrics that can be used to measure the success of a marketing campaign. Other metrics such as click-through rate, conversion rate, and cost per acquisition can also be used to measure the effectiveness of a campaign.