What is fax opt-in in SAP CEC-MKT - SAP Marketing?

SAP Term: fax opt-in

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: An option that indicates a user's preference to be contacted by fax with notifications and newsletters, for example. Users can create a social media account on a Web page and agree that their personal data can be stored in the related systems. They can then explicitly opt-in to specific communication channels, for example to receive faxes.

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• Key Concepts: 
  Fax opt-in is a feature of SAP Marketing Cloud that allows customers to opt-in to receive marketing materials via fax. This feature allows customers to receive promotional materials, such as coupons, discounts, and special offers, without having to provide their contact information. 
  
  How to use it: 
  To use the fax opt-in feature, customers must first provide their fax number and consent to receive marketing materials. Once the customer has opted-in, they will begin receiving promotional materials via fax. 
  
  Tips & Tricks: 
  It is important to ensure that customers are aware of the opt-in process and understand what they are agreeing to when they opt-in. Additionally, it is important to ensure that customers are aware of their right to opt-out at any time. 
  
  Related Information: 
  The fax opt-in feature is part of the CEC-MKT SAP Marketing Cloud suite of tools. Other features of this suite include email marketing, social media marketing, and mobile marketing.