What is fact in SAP CEC-MKT - SAP Marketing?

SAP Term: fact

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Overview of data that are relevant for an account.

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• Key Concepts: 
  A fact in SAP Marketing Cloud is a piece of data that is used to measure the performance of a marketing campaign. Facts are typically stored in a database and can be used to track the success of a campaign, such as the number of leads generated, the number of conversions, or the amount of revenue generated. Facts can also be used to compare different campaigns and identify areas for improvement. 
  
  How to use it: 
  Facts can be used in SAP Marketing Cloud to measure the performance of a marketing campaign. To do this, users must first create a fact in the database. This can be done by selecting the “Create Fact” option from the main menu. Once created, facts can be used to track the success of a campaign by viewing the data associated with it. 
  
  Tips & Tricks: 
  When creating facts in SAP Marketing Cloud, it is important to ensure that they are accurate and up-to-date. This will ensure that users are able to accurately measure the performance of their campaigns. Additionally, facts should be created with an eye towards scalability, as they may need to be adjusted or updated as campaigns evolve over time. 
  
  Related Information: 
  For more information on facts in SAP Marketing Cloud, please refer to the official documentation available on the SAP website. Additionally, there are many online resources available that provide tips and tricks for using facts in SAP Marketing Cloud.