What is engagement score in SAP CEC-MKT - SAP Marketing?

SAP Term: engagement score

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A percentile ranking that is used to measure how engaged your contacts are. The percentile is based on contact activity and on the behavior of other contacts in a sample. The higher the score, the more engaged the contact.

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• Key Concepts: 
  Engagement Score is a metric used in SAP Marketing Cloud to measure the level of engagement of customers with a company’s marketing campaigns. It is calculated by taking into account the number of interactions a customer has with a company’s marketing content, such as emails, website visits, and social media posts. The higher the engagement score, the more engaged the customer is with the company’s marketing efforts. 
  
  How to use it: 
  Engagement Score can be used to identify customers who are more likely to respond positively to marketing campaigns. It can also be used to identify customers who are less likely to respond positively, so that companies can focus their efforts on those customers. Additionally, Engagement Score can be used to measure the effectiveness of marketing campaigns over time. 
  
  Tips & Tricks: 
  When using Engagement Score, it is important to remember that it is only one metric and should not be used as the sole indicator of customer engagement. It should be used in conjunction with other metrics, such as customer lifetime value and customer satisfaction scores, in order to get a more complete picture of customer engagement. 
  
  Related Information: 
  Engagement Score is part of SAP Marketing Cloud’s Customer Engagement and Commerce (CEC) suite of products. Other products in this suite include SAP Hybris Marketing, SAP Hybris Commerce, and SAP Hybris Service. These products can be used together to create an integrated customer experience across all channels.