What is email opt-out in SAP CEC-MKT - SAP Marketing?

SAP Term: email opt-out

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: An option that indicates a user's preference not to be contacted by email, for example, with notifications and newsletters. Users with a social media account on a Web page can unsubscribe the specific communication channels, for example not to receive emails.

Smart SAP Assistant

• Key Concepts: 
  Email opt-out is a feature of SAP Marketing Cloud that allows customers to unsubscribe from receiving emails from a company. This feature is designed to comply with the General Data Protection Regulation (GDPR) and other privacy regulations. It allows customers to easily opt-out of receiving emails from a company, while still allowing them to remain subscribed to other services. 
  
  How to use it: 
  To use the email opt-out feature, customers must first log into their SAP Marketing Cloud account. Once logged in, they can select the “Opt-Out” option from the menu. This will open a page where customers can enter their email address and select which emails they would like to unsubscribe from. Once the customer has made their selections, they can click the “Submit” button to complete the process. 
  
  Tips & Tricks: 
  It is important to note that customers must be logged into their SAP Marketing Cloud account in order to use the email opt-out feature. Additionally, customers should be aware that opting out of emails does not necessarily mean that they will no longer receive any emails from the company. Customers may still receive emails related to other services or products that they have subscribed to. 
  
  Related Information: 
  For more information about the email opt-out feature, please refer to the SAP Help Portal or contact your local SAP representative. Additionally, you can find more information about GDPR and other privacy regulations on the European Commission website.