What is customer contact in SAP CEC-MKT - SAP Marketing?

SAP Term: customer contact

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A person at the customer who is dedicated for communication with your company.

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• Key Concepts: 
  Customer contact is a term used in SAP Marketing Cloud to refer to the individual or organization that a company interacts with. It can be a customer, prospect, partner, or any other type of contact. The customer contact is the main point of contact for all marketing activities and campaigns. 
  
  How to use it: 
  In SAP Marketing Cloud, customer contacts are managed in the Contacts module. Here, users can create and manage customer contacts, assign them to campaigns, and track their interactions with the company. Additionally, users can segment contacts based on their interests and preferences. 
  
  Tips & Tricks: 
  When creating customer contacts in SAP Marketing Cloud, it is important to ensure that all relevant information is included. This includes contact details such as name, email address, phone number, and any other relevant information. Additionally, it is important to keep customer contacts up-to-date in order to ensure accurate targeting of campaigns. 
  
  Related Information: 
  For more information on customer contacts in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/cec/en-us/f9f3d7a8b2e14f8a9f3d7a8b2e14f8a9/latest/en-US/6c5d6b1e4d0e4f5c9d6b1e4d0e4f5c9d.html