What is CRM campaign in SAP CEC-MKT - SAP Marketing?

SAP Term: CRM campaign

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: An instrument used in marketing to plan the measures by which a marketing plan is to be executed. The campaign defines the: Activities Target groups Product groups Persons responsible Budget per campaign element

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• Key Concepts: 
  CRM campaigns are a feature of the CEC-MKT SAP Marketing Cloud that allow users to create and manage customer-centric marketing campaigns. They enable users to target specific customer segments, track campaign performance, and measure the success of their campaigns. 
  
  How to use it: 
  CRM campaigns can be created in the CEC-MKT SAP Marketing Cloud by selecting the “Campaigns” tab. From there, users can create a new campaign by entering a name and description, selecting a target audience, and setting up the campaign parameters. Once the campaign is created, users can add content such as emails, SMS messages, and webpages to the campaign. 
  
  Tips & Tricks: 
  When creating a CRM campaign, it is important to ensure that the target audience is accurately defined. This will help ensure that the campaign reaches its intended recipients and that the results are accurate. Additionally, it is important to track the performance of the campaign in order to measure its success. 
  
  Related Information: 
  For more information on CRM campaigns in CEC-MKT SAP Marketing Cloud, please refer to the official documentation available on the SAP website. Additionally, there are many online tutorials and resources available that provide step-by-step instructions on how to create and manage CRM campaigns in CEC-MKT SAP Marketing Cloud.