What is call-to-action in SAP CEC-MKT - SAP Marketing?

SAP Term: call-to-action

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A statement as part of a marketing strategy designed to instruct its target audience to perform a specific action. In a marketing email, this might be a link urging the user to visit your Website.

Smart SAP Assistant

• Key Concepts: 
  Call-to-action (CTA) is a feature in SAP Marketing Cloud that allows marketers to create and manage campaigns that prompt customers to take a desired action. It is used to drive conversions, increase engagement, and generate leads. CTAs can be used in emails, webpages, and other digital channels. 
  
  How to use it: 
  To use the CTA feature in SAP Marketing Cloud, marketers must first create a campaign. This includes setting up the target audience, defining the goal of the campaign, and creating the content. Once the campaign is created, marketers can add CTAs to their content. This includes selecting the type of CTA (e.g., button, link, etc.), setting up the action (e.g., redirecting to a landing page), and customizing the look and feel of the CTA. 
  
  Tips & Tricks: 
  When creating CTAs for a campaign, it is important to keep them concise and clear. The CTA should be easy to understand and should clearly explain what action the customer should take. Additionally, it is important to make sure that the CTA stands out from other elements on the page or email so that it is easily noticed by customers. 
  
  Related Information: 
  SAP Marketing Cloud also offers other features such as segmentation, personalization, and analytics that can be used in conjunction with CTAs to maximize their effectiveness. Additionally, there are best practices for creating effective CTAs that marketers should consider when creating campaigns.