What is call-to-action in SAP CEC-EMA - SAP Emarsys?

SAP Term: call-to-action

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: An instruction to the customer that provokes an immediate response. For example, buttons such as 'Click here' or 'Call now'.

Smart SAP Assistant

• Key Concepts: 
  Call-to-action (CTA) is a marketing term used to describe a prompt that encourages a user to take an immediate action. In the context of SAP Emarsys, CTA is used to refer to an automated message sent to customers or prospects in order to encourage them to take a desired action. 
  
  How to use it: 
  SAP Emarsys allows users to create and send automated CTA messages. These messages can be tailored to the customer’s needs and preferences, and can be sent via email, SMS, or other channels. The CTA message should be designed to encourage the customer or prospect to take a desired action, such as making a purchase or signing up for a newsletter. 
  
  Tips & Tricks: 
  When creating a CTA message, it is important to keep it concise and clear. The message should be easy to understand and should include a clear call-to-action. Additionally, it is important to ensure that the message is relevant and targeted towards the customer’s needs and preferences. 
  
  Related Information: 
  SAP Emarsys also offers other features such as segmentation, personalization, and analytics that can help users create more effective CTA messages. Additionally, SAP Emarsys provides users with access to best practices and resources that can help them create more effective CTA messages.