What is answer weightage in SAP CEC-MKT - SAP Marketing?

SAP Term: answer weightage

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A numerical value weightage which is assigned to survey responses answers of matrix question types and ranking question types of a survey. The weightage helps to analyze survey responses.

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• Key Concepts: 
  Answer weightage is a feature in SAP Marketing Cloud that allows marketers to assign a numerical value to each answer option in a survey. This numerical value is used to calculate the overall score of the survey, which can be used to measure customer satisfaction or other metrics. 
  
  How to use it: 
  To use answer weightage, marketers must first create a survey with multiple choice questions. Once the survey is created, marketers can assign a numerical value to each answer option. This numerical value will be used to calculate the overall score of the survey. 
  
  Tips & Tricks: 
  When assigning numerical values to answer options, it is important to consider how each answer option will affect the overall score of the survey. For example, if one answer option is more desirable than another, it should be assigned a higher numerical value. 
  
  Related Information: 
  Answer weightage is just one of many features available in SAP Marketing Cloud. Other features include customer segmentation, campaign management, and analytics.