What is account in SAP CEC-MKT - SAP Marketing?

SAP Term: account

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A customer, with whom a company has a business relationship, who orders, purchases, or receives products or services. An account includes corporate accounts only.

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• Key Concepts: 
  An account in SAP Marketing Cloud is a customer or prospect that is stored in the system. It contains all the information related to the customer, such as contact details, preferences, and purchase history. It also stores any interactions between the customer and the company, such as emails, campaigns, and promotions. 
  
  How to use it: 
  Accounts can be created manually or imported from other systems. Once an account is created, it can be used to segment customers into different groups for targeted marketing campaigns. Additionally, accounts can be used to track customer behavior and preferences over time. 
  
  Tips & Tricks: 
  When creating an account, make sure to include as much information as possible. This will help you better understand your customers and target them more effectively with marketing campaigns. Additionally, make sure to keep your accounts up-to-date with any changes in customer information or preferences. 
  
  Related Information: 
  For more information on accounts in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD