What is ABM-relevant in SAP (CEC-MKT - SAP Marketing)?

SAP Term: ABM-relevant

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Customer is denoted as to be handled with special marketing measures.

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• Key Concepts: 
  ABM-relevant is a term used in SAP Marketing Cloud (CEC-MKT) to refer to activities that are related to Account-Based Marketing (ABM). ABM is a marketing strategy that focuses on targeting specific accounts with personalized campaigns. It is used to build relationships with key accounts and drive more sales. 
  
  How to use it: 
  In SAP Marketing Cloud, ABM-relevant activities can be tracked and monitored in the ABM dashboard. This dashboard provides insights into the performance of ABM campaigns and allows marketers to adjust their strategies accordingly. Additionally, marketers can use the ABM dashboard to identify new opportunities for ABM campaigns. 
  
  Tips & Tricks: 
  When using the ABM dashboard, it is important to keep track of the metrics that are most relevant to your goals. This will help you focus on the activities that are most likely to drive results. Additionally, it is important to regularly review the performance of your ABM campaigns and adjust your strategies as needed. 
  
  Related Information: 
  For more information about Account-Based Marketing and how it can be used in SAP Marketing Cloud, please refer to the SAP Help Portal. Additionally, there are many resources available online that provide more detailed information about ABM and how it can be used in marketing campaigns.