What is ABM account in SAP (CEC-MKT - SAP Marketing)?

SAP Term: ABM account

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Comprises of customers who are relevant for account-based marketing, that is, there is the intention to apply them with specific marketing measures.

AnswerBot for ERP

• Key Concepts: 
  An ABM account is an account in the SAP Marketing Cloud component of the Customer Engagement and Commerce (CEC) suite. It is used to manage customer relationships and marketing activities. It allows users to create campaigns, track customer interactions, and analyze customer data. 
  
  How to use it: 
  The ABM account can be used to create campaigns, track customer interactions, and analyze customer data. It can also be used to segment customers into different groups based on their interests and preferences. Additionally, it can be used to create personalized messages for each customer segment. 
  
  Tips & Tricks: 
  When creating campaigns, it is important to consider the target audience and tailor the message accordingly. Additionally, it is important to track customer interactions in order to gain insights into customer behavior and preferences. 
  
  Related Information: 
  The ABM account is part of the SAP Marketing Cloud component of the Customer Engagement and Commerce (CEC) suite. Other components of the CEC suite include SAP Commerce Cloud, SAP Service Cloud, and SAP Customer Data Cloud.