What is live target group in SAP CEC-MKT-SEG - Segmentation?

SAP Term: live target group

• Component: CEC-MKT-SEG

• Component Name: Segmentation

• Description: A set of business partners such as customers, prospects, or contact persons that have been selected and combined for a marketing activity. These target group members are not saved permanently in a live target group. Instead, the members are derived, when requested, on the fly based on whether they currently meet the selection criteria.

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• Key Concepts: 
  Live target groups are a feature of the SAP CEC-MKT-SEG Segmentation component. They allow users to create and manage target groups in real-time, without having to wait for batch processing. This allows for more efficient and accurate segmentation of customers and prospects. 
  
  How to use it: 
  Live target groups can be created by selecting criteria from the CEC-MKT-SEG Segmentation component. Criteria can include customer demographics, purchase history, and other relevant data points. Once the criteria have been selected, the target group is created and can be used for marketing campaigns or other purposes. 
  
  Tips & Tricks: 
  When creating a live target group, it is important to ensure that the criteria selected are relevant to the desired outcome. Additionally, it is important to regularly review and update the criteria in order to ensure that the target group remains up-to-date and accurate. 
  
  Related Information: 
  For more information on live target groups, please refer to the SAP CEC-MKT-SEG Segmentation documentation. Additionally, there are many online resources available that provide tips and best practices for creating and managing live target groups.