What is 'building block' in SAP CEC-MKT-SEG - Segmentation?

building block - Overview

• Component: CEC-MKT-SEG

• Component Name: Segmentation

• Description: Predefined segmentation structure that can be reused as a part of a segmentation. A building block contains a set of segmentation steps that covers, for example, often used filter settings, or standard settings.

building block - Details

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  Key Concepts: 
  Building blocks are the basic components of SAP software. They are used to create a complete solution for a business process. CEC-MKT-SEG Segmentation is a building block that enables businesses to segment their customer base into different groups based on their characteristics and preferences. 
  
  How to use it: 
  CEC-MKT-SEG Segmentation can be used to create customer segments based on demographic, geographic, and psychographic criteria. It can also be used to identify customer segments with similar needs and interests. This information can then be used to create targeted marketing campaigns and personalized customer experiences. 
  
  Tips & Tricks: 
  When using CEC-MKT-SEG Segmentation, it is important to ensure that the criteria used for segmentation are relevant and up-to-date. Additionally, it is important to regularly review the segments created in order to ensure that they are still accurate and relevant. 
  
  Related Information: 
  CEC-MKT-SEG Segmentation is part of the SAP Customer Experience suite of products. It can be used in conjunction with other products in the suite, such as SAP Customer Data Cloud and SAP Marketing Cloud, to create a comprehensive customer experience strategy.