What is basic population in SAP CEC-MKT-SEG - Segmentation?

SAP Term: basic population

• Component: CEC-MKT-SEG

• Component Name: Segmentation

• Description: The total number of customers as determined by SAP HANA information models, and the authorization profile of the user.

Smart SAP Assistant

• Key Concepts: 
  Basic population is a term used in the CEC-MKT-SEG Segmentation component of SAP. It refers to the initial set of customers that are used to create a segmentation model. This set of customers is used as the basis for the segmentation model and is typically chosen based on criteria such as customer demographics, purchase history, and other relevant data. 
  
  How to use it: 
  When creating a segmentation model in SAP, the first step is to select a basic population. This can be done by selecting criteria such as customer demographics, purchase history, and other relevant data. Once the basic population has been selected, the segmentation model can be created using the data from this population. 
  
  Tips & Tricks: 
  When selecting a basic population for a segmentation model, it is important to choose criteria that are relevant to the desired outcome. For example, if the goal is to create a segmentation model that identifies high-value customers, then criteria such as purchase history and customer loyalty should be used when selecting the basic population. 
  
  Related Information: 
  The CEC-MKT-SEG Segmentation component of SAP also includes other features such as predictive analytics and customer segmentation. These features can be used in conjunction with basic population selection to create more accurate and comprehensive segmentation models.