1. SAP Glossary
  2. Recommendation
  3. recommendation


What is recommendation in SAP CEC-MKT-PRI - Recommendation?


SAP Term: recommendation

  • Component: CEC-MKT-PRI

  • Component Name: Recommendation

  • Description: A product or service that is supplied to a consumer by a model created in SAP Hybris Marketing .


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  • Key Concepts: The CEC-MKT-PRI Recommendation component is a part of the SAP Customer Experience (CX) suite. It is a tool that helps businesses to create personalized recommendations for their customers. It uses machine learning algorithms to analyze customer data and generate tailored recommendations for each customer. The recommendations are based on customer preferences, past purchases, and other factors.
    How to use it: The CEC-MKT-PRI Recommendation component can be used to create personalized recommendations for customers. It can be integrated with other SAP CX components such as the Customer Data Platform (CDP) and the Customer Insights Platform (CIP). The CEC-MKT-PRI Recommendation component can also be used to create targeted campaigns and promotions for customers.
    Tips & Tricks: When using the CEC-MKT-PRI Recommendation component, it is important to ensure that the data used for generating recommendations is accurate and up-to-date. Additionally, it is important to test the recommendations before they are sent out to customers to ensure that they are relevant and useful.
    Related Information: The CEC-MKT-PRI Recommendation component is part of the SAP Customer Experience suite, which includes other components such as the Customer Data Platform (CDP) and the Customer Insights Platform (CIP). Additionally, there are other recommendation engines available from third-party vendors that can be used in conjunction with the CEC-MKT-PRI Recommendation component.

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