What is 'external impression tracking' in SAP CEC-MKT-PRI - Recommendation?

external impression tracking - Overview

• Component: CEC-MKT-PRI

• Component Name: Recommendation

• Description: A service parameter that requires a system to supply impressions to SAP Hybris Marketing using the post impression service.

external impression tracking - Details

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  Key Concepts: 
  External impression tracking is a feature of the SAP CEC-MKT-PRI Recommendation component that allows marketers to track the number of times a product or service is viewed by customers outside of the SAP system. This feature helps marketers understand how their products and services are being perceived by customers, and can be used to inform marketing decisions. 
  
  How to use it: 
  External impression tracking can be enabled in the SAP CEC-MKT-PRI Recommendation component by setting up a tracking code for each product or service. This code can then be embedded in external websites, emails, or other marketing materials. When customers view these materials, the tracking code will be triggered and the number of impressions will be recorded in the SAP system. 
  
  Tips & Tricks: 
  When setting up external impression tracking, it is important to ensure that the tracking code is properly embedded in all external materials. Additionally, marketers should regularly review the data collected from external impression tracking to gain insights into customer behavior and preferences. 
  
  Related Information: 
  External impression tracking is just one of many features available in the SAP CEC-MKT-PRI Recommendation component. Other features include product recommendations, customer segmentation, and personalized content delivery.