What is confidence in SAP CEC-MKT-PRI - Recommendation?

SAP Term: confidence

• Component: CEC-MKT-PRI

• Component Name: Recommendation

• Description: A key figure attached to a product association rule which describes the probability with which a combination of products are sold together. For example, assuming a cross-selling rule consists of leading products "A" and "B" and dependent product "C", a confidence value of 40% for this rule would indicate that all three products appear together in 40 out of 100 cases sales documents for example.

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• Key Concepts: 
  Confidence is a measure of how likely a recommendation is to be accurate. It is calculated by the CEC-MKT-PRI Recommendation component of SAP and is based on the data available to the system. The higher the confidence, the more likely it is that the recommendation will be accurate. 
  
  How to use it: 
  The CEC-MKT-PRI Recommendation component of SAP can be used to generate recommendations based on data available to the system. The confidence score associated with each recommendation can be used to determine how likely it is that the recommendation will be accurate. 
  
  Tips & Tricks: 
  When using the CEC-MKT-PRI Recommendation component of SAP, it is important to consider the confidence score associated with each recommendation. If the confidence score is low, it may be wise to double check the recommendation before taking any action. 
  
  Related Information: 
  The CEC-MKT-PRI Recommendation component of SAP is part of SAP's Customer Experience Cloud suite of products. It can be used to generate personalized recommendations for customers based on their past behavior and preferences.