What is 'Customers at Risk' in SAP CEC-MKT-ML - Machine Learning?

Customers at Risk - Overview

• Component: CEC-MKT-ML

• Component Name: Machine Learning

• Description: App in SAP Marketing Cloud that identifies customers who are about to churn and addresses them with customer retention measures

Customers at Risk - Details

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  Key Concepts: 
  Customers at Risk is a component of the CEC-MKT-ML Machine Learning suite. It is a predictive analytics tool that uses machine learning algorithms to identify customers who are at risk of churning or leaving the company. It can also be used to identify customers who are likely to be profitable in the future. 
  
  How to use it: 
  Customers at Risk can be used to identify customers who are likely to churn or become profitable in the future. It uses machine learning algorithms to analyze customer data and identify patterns that indicate a customer is at risk of leaving or becoming profitable. The tool can then be used to take proactive steps to retain customers or target potential customers who are likely to become profitable. 
  
  Tips & Tricks: 
  When using Customers at Risk, it is important to ensure that the data being used is up-to-date and accurate. Additionally, it is important to ensure that the machine learning algorithms are properly configured and tuned for optimal performance. 
  
  Related Information: 
  Customers at Risk is part of the CEC-MKT-ML Machine Learning suite, which also includes tools such as Customer Segmentation and Predictive Analytics. These tools can be used together to gain a better understanding of customer behavior and take proactive steps to retain customers or target potential customers.