What is 'normalized interest affinity score' in SAP CEC-MKT-ML-PRE - Predictive Studio?

normalized interest affinity score - Overview

• Component: CEC-MKT-ML-PRE

• Component Name: Predictive Studio

• Description: A score between 0 and 100 indicating a contact's level of interest in a product or company. The score is calculated by comparing maximum absolute scores of outliers and non-outliers.

normalized interest affinity score - Details

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  Key Concepts: 
  Normalized interest affinity score is a metric used in the Predictive Studio component of SAP CEC-MKT-ML-PRE. It is a measure of how likely a customer is to be interested in a particular product or service. It is calculated by taking into account the customer's past interactions with similar products or services, as well as their current interests and preferences. 
  
  How to use it: 
  The normalized interest affinity score can be used to identify potential customers who may be interested in a particular product or service. It can also be used to target marketing campaigns and tailor offers to customers based on their interests. 
  
  Tips & Tricks: 
  When using the normalized interest affinity score, it is important to keep in mind that it is only an estimate of how likely a customer is to be interested in a particular product or service. It should not be used as the sole basis for making decisions about marketing campaigns or offers. 
  
  Related Information: 
  The normalized interest affinity score is part of the Predictive Studio component of SAP CEC-MKT-ML-PRE. Other components of this suite include predictive analytics, machine learning, and natural language processing. These components can be used together to create more accurate predictions about customer behavior and interests.