What is absolute interest affinity score in SAP (CEC-MKT-ML-PRE - Predictive Studio)?

SAP Term: absolute interest affinity score

• Component: CEC-MKT-ML-PRE

• Component Name: Predictive Studio

• Description: Score between 0 and infinity that is calculated for an interaction type and a time period to determine a contact's level of interest.

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• Key Concepts: 
  The absolute interest affinity score is a metric used in the Predictive Studio component of SAP CEC-MKT-ML-PRE. It is a measure of the strength of the relationship between a customer and a product or service. It is calculated by taking into account the customer's past interactions with the product or service, such as purchases, reviews, and other activities. 
  
  How to use it: 
  The absolute interest affinity score can be used to identify customers who are likely to be interested in a particular product or service. It can also be used to target marketing campaigns to customers who are more likely to respond positively. Additionally, it can be used to identify customers who may need additional support or assistance with a product or service. 
  
  Tips & Tricks: 
  When using the absolute interest affinity score, it is important to remember that it is only one metric and should not be used as the sole basis for making decisions. Additionally, it is important to consider other factors such as customer demographics and preferences when making decisions. 
  
  Related Information: 
  The absolute interest affinity score is related to other metrics such as customer lifetime value and customer segmentation. Additionally, it can be used in conjunction with other predictive analytics tools such as machine learning algorithms to gain further insights into customer behavior.