What is absolute market share in SAP (CA-DSM - Demand Signal Management)?

SAP Term: absolute market share

• Component: CA-DSM

• Component Name: Demand Signal Management

• Description: The percentage value a product or market has in relation to the root node of a product or market hierarchy. Market research data is structured into hierarchies, for example, product or market hierarchies. Each node in a hierarchy has an aggregated sales value. The absolute market share of a node represents the percentage value of the sales value of that node in relation to the sales value of the hierachy root node.

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• Key Concepts: 
  Absolute market share is a measure of the total market share of a company or product in a given market. It is calculated by dividing the company's total sales in the market by the total sales of all competitors in the same market. This measure is used to compare the performance of a company or product against its competitors. 
  
  How to use it: 
  In SAP Demand Signal Management (CA-DSM), absolute market share can be used to measure the performance of a company or product in a given market. It can be used to compare the performance of a company or product against its competitors and to identify areas where improvements can be made. 
  
  Tips & Tricks: 
  When calculating absolute market share, it is important to ensure that all competitors in the same market are included in the calculation. This will ensure that an accurate comparison can be made between the performance of a company or product and its competitors. 
  
  Related Information: 
  Absolute market share is closely related to relative market share, which measures the percentage of total sales held by a company or product in a given market. Relative market share can also be used to compare the performance of a company or product against its competitors.