What is progressive profiling in SAP CEC-MKT-MEM - Campaign Content Management?

SAP Term: progressive profiling

• Component: CEC-MKT-MEM

• Component Name: Campaign Content Management

• Description: A method of gradually collecting data from contacts on forms, which enables step-by-step enrichment of contact profiles in your database, rather than attempting to collect the contact's data all at once. With progressive profiling, a selected subset of fields where the data is not yet known are included on the form each time the form is presented to a contact.

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• Key Concepts: 
  Progressive profiling is a feature of the CEC-MKT-MEM Campaign Content Management component of SAP. It allows marketers to collect more detailed customer information over time, by asking customers to fill out additional fields in their profile as they interact with the company. This helps marketers build a more complete picture of their customers and tailor their marketing efforts accordingly. 
  
  How to use it: 
  To use progressive profiling, marketers must first set up the fields they want to collect from customers. This can be done in the CEC-MKT-MEM Campaign Content Management component of SAP. Once the fields are set up, marketers can create campaigns that ask customers to fill out additional fields in their profile. As customers interact with the company, they will be asked to fill out more fields in their profile, allowing marketers to build a more complete picture of their customers. 
  
  Tips & Tricks: 
  When setting up progressive profiling, it is important to ensure that the fields you are asking customers to fill out are relevant and useful for your marketing efforts. Additionally, it is important to ensure that you are not asking too many questions at once, as this can be overwhelming for customers and may lead them to abandon the process. 
  
  Related Information: 
  Progressive profiling is a great way for marketers to gain a better understanding of their customers and tailor their marketing efforts accordingly. Additionally, it can help marketers increase customer engagement and loyalty by providing them with personalized experiences. For more information on progressive profiling and how it can be used in SAP, please refer to the official SAP documentation.