What is referrer in SAP CEC-MKT-LOY - SAP Loyalty Marketing?

SAP Term: referrer

• Component: CEC-MKT-LOY

• Component Name: SAP Loyalty Marketing

• Description: A person who recommends a product or service to a friend.

Smart SAP Assistant

• Key Concepts: 
  A referrer in SAP Loyalty Marketing is a customer who has referred another customer to the loyalty program. The referrer is rewarded for their referral with loyalty points or other rewards. 
  
  How to use it: 
  Referrers can be identified in the SAP Loyalty Marketing system by their customer ID or email address. Once identified, the referrer can be rewarded with loyalty points or other rewards for their referral. 
  
  Tips & Tricks: 
  It is important to track referrers in order to ensure that they are properly rewarded for their referrals. Additionally, tracking referrers can help identify customers who are more likely to refer others and can be targeted for additional rewards or incentives. 
  
  Related Information: 
  Referrers can also be tracked in other SAP systems such as SAP Customer Relationship Management (CRM) and SAP Sales and Distribution (SD). Additionally, referrers can be tracked using third-party tools such as ReferralCandy or Referral Rock.