What is 'Google Analytics property' in SAP CEC-MKT-INT - Integration?

Google Analytics property - Overview

• Component: CEC-MKT-INT

• Component Name: Integration

• Description: A sub-component of a Google Analytics account that groups data in order to organize and store it together.

Google Analytics property - Details

• 
  Key Concepts: 
  Google Analytics property is a component of the CEC-MKT-INT Integration. It is a tool that allows users to track and analyze website traffic data. It provides insights into user behavior, such as which pages are most popular, how long visitors stay on a page, and which sources are driving the most traffic. 
  
  How to use it: 
  To use Google Analytics property, users must first create an account with Google Analytics. Once the account is created, users can add their website to the account and configure the tracking code. This code will allow Google Analytics to collect data from the website and display it in the Google Analytics dashboard. 
  
  Tips & Tricks: 
  When setting up Google Analytics property, it is important to set up goals and filters to ensure that only relevant data is being collected. Additionally, users should take advantage of the reporting features available in Google Analytics to gain insights into their website’s performance. 
  
  Related Information: 
  Google Analytics property is part of the CEC-MKT-INT Integration, which also includes other components such as Adobe Experience Cloud and SAP Hybris Marketing. These components can be used together to create a comprehensive marketing strategy for businesses.