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  3. Google Analytics account


What is Google Analytics account in SAP CEC-MKT-INT - Integration?


SAP Term: Google Analytics account

  • Component: CEC-MKT-INT

  • Component Name: Integration

  • Description: The highest level of organization in Google Analytics. An account organizes your properties and general settings.


Smart SAP Assistant

  • Key Concepts: 
    A Google Analytics account is a web analytics service offered by Google that tracks and reports website traffic. It is used to measure the performance of websites and to gain insights into user behavior. It is integrated with SAP CEC-MKT-INT Integration, which allows users to access and analyze data from their Google Analytics account within the SAP system. 
    
    How to use it: 
    To use the Google Analytics account with SAP CEC-MKT-INT Integration, users must first create a Google Analytics account and link it to their SAP system. Once the account is linked, users can access and analyze data from their Google Analytics account within the SAP system. This data can be used to gain insights into user behavior and measure the performance of websites. 
    
    Tips & Tricks: 
    When setting up a Google Analytics account, it is important to ensure that all settings are configured correctly. This includes setting up goals, filters, and segments to ensure that data is accurately collected and analyzed. Additionally, users should regularly review their data to ensure that it is up-to-date and accurate. 
    
    Related Information: 
    For more information on setting up a Google Analytics account with SAP CEC-MKT-INT Integration, please refer to the official documentation provided by SAP. Additionally, there are many online resources available that provide tips and tricks for using Google Analytics with SAP systems.
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