What is 'journey' in SAP CEC-MKT-INT-CJ - Customer Journey Application?

journey - Overview

• Component: CEC-MKT-INT-CJ

• Component Name: Customer Journey Application

• Description: An ordered set of stages, each comprising of a set of activities, designed to achieve a business goal.

journey - Details

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  Key Concepts: 
  A journey in SAP is a customer-centric approach to marketing, sales, and service. It is a way of understanding the customer’s needs and preferences, and then creating a personalized experience for them. The CEC-MKT-INT-CJ Customer Journey Application is an SAP application that helps companies create and manage customer journeys. 
  
  How to use it: 
  The CEC-MKT-INT-CJ Customer Journey Application can be used to create customer journeys that are tailored to the customer’s needs and preferences. It allows companies to track customer interactions, analyze customer data, and create personalized experiences for customers. 
  
  Tips & Tricks: 
  When creating customer journeys, it is important to consider the customer’s needs and preferences. It is also important to track customer interactions and analyze customer data in order to create the most effective journey for each individual customer. 
  
  Related Information: 
  The CEC-MKT-INT-CJ Customer Journey Application is part of the SAP Customer Experience Suite, which includes other applications such as SAP Hybris Marketing, SAP Hybris Commerce, and SAP Hybris Service. These applications can be used together to create a comprehensive customer experience.