What is offer content type in SAP CEC-MKT-FIO - Fiori UI for SAP Marketing?

SAP Term: offer content type

• Component: CEC-MKT-FIO

• Component Name: Fiori UI for SAP Marketing

• Description: An attribute that categorizes offer content and manages which additional information must be added to this type to display the offer correctly. For example, if you want to place a picture with a hyperlink on a website, choose the content type 'image' and the system prompts you to add a description, the source from which the image originates, and a description and a hyperlink for the target link.

Smart SAP Assistant

• Key Concepts: 
  Offer Content Type is a feature of the Fiori UI for SAP Marketing Cloud component (CEC-MKT-FIO). It allows users to create and manage offers, such as discounts, promotions, and loyalty programs. The Offer Content Type feature provides a way to store and manage offer content in a structured way. 
  
  How to use it: 
  To use the Offer Content Type feature, users must first create an offer. This can be done by selecting the “Create Offer” option from the Fiori UI for SAP Marketing Cloud component. Once an offer is created, users can then add content to it by selecting the “Add Content” option. This will open a window where users can select the type of content they want to add, such as discounts, promotions, or loyalty programs. 
  
  Tips & Tricks: 
  When creating offers, it is important to consider the target audience and what type of content they would be interested in. Additionally, it is important to consider how the offer content will be presented to customers. For example, if offering a discount, it is important to make sure that the discount is clearly visible and easy to understand. 
  
  Related Information: 
  The Offer Content Type feature is part of the Fiori UI for SAP Marketing Cloud component (CEC-MKT-FIO). Other features of this component include Campaign Management, Lead Management, and Customer Segmentation. Additionally, there are other components available for SAP Marketing Cloud that provide additional features and functionality.