What is 'Brands' in SAP CEC-MKT-FIO - Fiori UI for SAP Marketing?

Brands - Overview

• Component: CEC-MKT-FIO

• Component Name: Fiori UI for SAP Marketing

• Description: An app that is used for adding and editing brands, and importing brand data from a comma-separated value CSV file.

Brands - Details

• 
  Key Concepts: 
  Brands in SAP Marketing are used to group products and services together. They are used to create a unified identity for a company’s products and services, and to differentiate them from competitors. Brands can be used to create marketing campaigns, track customer preferences, and measure the success of marketing efforts. 
  
  How to use it: 
  In the Fiori UI for SAP Marketing, brands can be created and managed. Brands can be assigned to products and services, and campaigns can be created using the brand as a basis. The brand can also be used to track customer preferences and measure the success of marketing efforts. 
  
  Tips & Tricks: 
  When creating a brand in SAP Marketing, it is important to consider how the brand will be used in marketing campaigns. It is also important to consider how the brand will be used to differentiate products and services from competitors. 
  
  Related Information: 
  For more information on brands in SAP Marketing, please refer to the official SAP documentation at https://help.sap.com/viewer/product/CEC-MKT-FIO/latest/en-US/f1f9a7d8b3e14c2f9a7d8b3e14c2fbb6.html