What is matching confidence in SAP CEC-MKT-DM-CE - Contact Engagement?

SAP Term: matching confidence

• Component: CEC-MKT-DM-CE

• Component Name: Contact Engagement

• Description: An indicator that shows whether there is a high or low probability that the contacts identified as possible matching contacts that can be merged are in fact the same person.

Smart SAP Assistant

• Key Concepts: 
  Matching confidence is a feature of the Contact Engagement Center (CEC) component of SAP. It is used to match customer data with existing records in the system. The matching confidence score is a numerical value that indicates how closely the customer data matches existing records. A higher score indicates a higher degree of confidence that the customer data is accurate and up-to-date.
  
  How to use it: 
  The matching confidence score can be used to determine whether or not to accept a customer record into the system. If the score is high, then it is likely that the customer data is accurate and up-to-date. If the score is low, then it may be necessary to manually verify the customer data before accepting it into the system.
  
  Tips & Tricks: 
  It is important to remember that the matching confidence score is only an indication of how closely the customer data matches existing records. It does not guarantee accuracy or completeness of the customer data. It is still important to manually verify any customer data before accepting it into the system.
  
  Related Information: 
  The Contact Engagement Center (CEC) component of SAP also includes features such as contact segmentation, contact scoring, and contact analytics. These features can be used to further refine customer data and ensure accuracy and completeness before accepting it into the system.