What is addressable contact in SAP (CEC-MKT-DM-CE - Contact Engagement)?

SAP Term: addressable contact

• Component: CEC-MKT-DM-CE

• Component Name: Contact Engagement

• Description: Person in the contact database who has given permission to be contacted through a specific channel in a marketing campaign. In contrast, contacts who have not given permission to be contacted are not addressable.

Smart SAP Assistant

• Key Concepts: 
  An addressable contact is a contact in the Contact Engagement Center (CEC) that can be addressed by a marketing campaign. This contact is identified by a unique identifier, such as an email address or phone number. The CEC stores all the information related to the contact, such as their preferences, interests, and past interactions with the company. 
  
  How to use it: 
  The CEC allows marketers to create campaigns that target addressable contacts. Marketers can create campaigns that target specific contacts based on their preferences and interests. They can also create campaigns that target all addressable contacts in a certain segment or group. 
  
  Tips & Tricks: 
  When creating campaigns, it is important to ensure that the contacts are properly segmented and targeted. This will help ensure that the right message is sent to the right people at the right time. Additionally, marketers should use data from past interactions with the contacts to personalize their messages and increase engagement. 
  
  Related Information: 
  The CEC also allows marketers to track and measure the performance of their campaigns. Marketers can use this data to optimize their campaigns and improve their results. Additionally, they can use this data to gain insights into customer behavior and preferences, which can be used to create more effective campaigns in the future.