What is addressable channel in SAP (CEC-MKT-CAT - Customer Attribution)?

SAP Term: addressable channel

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: A marketing channel where an individual can be addressed and tracked, such as through cookies or a user ID.

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• Key Concepts: 
  Addressable channel is a term used in SAP Customer Experience (CX) to refer to the various channels through which customers interact with a company. This includes both digital and physical channels, such as websites, mobile apps, stores, and more. The CEC-MKT-CAT Customer Attribution component of SAP CX helps companies track and analyze customer interactions across these addressable channels. 
  
  How to use it: 
  The CEC-MKT-CAT Customer Attribution component of SAP CX allows companies to track customer interactions across addressable channels. This includes tracking customer visits, purchases, and other activities across digital and physical channels. Companies can then use this data to gain insights into customer behavior and preferences, as well as identify opportunities for improvement. 
  
  Tips & Tricks: 
  When using the CEC-MKT-CAT Customer Attribution component of SAP CX, it is important to ensure that all addressable channels are being tracked accurately. This includes tracking customer interactions across both digital and physical channels. Additionally, companies should ensure that they are collecting the right data points in order to gain meaningful insights into customer behavior. 
  
  Related Information: 
  The CEC-MKT-CAT Customer Attribution component of SAP CX is part of the larger SAP Customer Experience suite of products. Other components of this suite include SAP Commerce Cloud, SAP Marketing Cloud, and SAP Service Cloud. Additionally, companies can use other tools such as analytics and machine learning to gain further insights into customer behavior.