What is trigger-based campaign in SAP CEC-MKT-CPG - Campaign?

SAP Term: trigger-based campaign

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: A campaign type where the system reacts on triggers related to customers without having contacted these customers in advance, for example, by email. Triggers can be, for example, an abandoned shopping chart or a successful registration on a landing page.

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• Key Concepts: 
  Trigger-based campaigns are a type of marketing campaign in SAP CEC-MKT-CPG Campaign Management. They are designed to be triggered by certain events or conditions, such as a customer reaching a certain milestone or making a purchase. The campaign is then automatically launched, allowing marketers to quickly and efficiently reach their target audience. 
  
  How to use it: 
  Trigger-based campaigns can be set up in SAP CEC-MKT-CPG Campaign Management. First, marketers must define the trigger conditions that will launch the campaign. This could include customer milestones, purchase history, or other criteria. Once the trigger conditions are set, marketers can create the content for the campaign and set up the delivery channels. Finally, the campaign is launched and monitored for performance. 
  
  Tips & Tricks: 
  When setting up trigger-based campaigns in SAP CEC-MKT-CPG Campaign Management, it is important to ensure that the trigger conditions are specific enough to accurately target the desired audience. Additionally, marketers should consider testing different versions of the campaign content to determine which performs best. 
  
  Related Information: 
  SAP CEC-MKT-CPG Campaign Management also offers other types of marketing campaigns, such as segment-based campaigns and A/B testing campaigns. Additionally, marketers can use SAP CEC-MKT-CPG Campaign Management to track and analyze campaign performance.