What is triggered message in SAP (CEC-EMA - SAP Emarsys)?

SAP Term: triggered message

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: An email message sent to one or more subscribers when a specified event occurs. For example, when your customer makes an online purchase or changes their subscriber preferences, you can send a confirmation message automatically.

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• Key Concepts: 
  A triggered message is a type of automated message sent by the CEC-EMA SAP Emarsys Connector. It is triggered by a specific event or action, such as a customer making a purchase or signing up for a newsletter. The message can be tailored to the individual customer, and can be used to send personalized offers, reminders, or other types of messages. 
  
  How to use it: 
  The CEC-EMA SAP Emarsys Connector allows users to set up triggered messages for their customers. To do this, users must first define the trigger event that will cause the message to be sent. This could be a customer making a purchase, signing up for a newsletter, or any other event that the user wishes to track. Once the trigger event has been defined, users can create the message that will be sent when the trigger event occurs. This message can include personalized content such as offers or reminders. 
  
  Tips & Tricks: 
  When setting up triggered messages, it is important to ensure that the message is relevant and timely. For example, if a customer makes a purchase, sending them an offer for the same product shortly afterwards may not be effective. Additionally, it is important to ensure that the message is tailored to the individual customer; using generic messages may not be as effective as using personalized content. 
  
  Related Information: 
  The CEC-EMA SAP Emarsys Connector also allows users to set up automated campaigns and segmentation rules. Automated campaigns are used to send messages on a regular basis, such as weekly newsletters or promotional offers. Segmentation rules allow users to target specific groups of customers with tailored messages based on their behavior or preferences.