What is gross rating point base in SAP CEC-MKT-CPG - Campaign?

SAP Term: gross rating point base

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: The initial set or target group used to create the gross rating point GRP. The base set is usually defined by gender, age, and/or region. For example, men, older than 45 years old, from France. This serves as the base unit of measure for a GRP. Only GPRs with the same base can be compared or added up.

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• Key Concepts: 
  Gross Rating Point (GRP) Base is a metric used in Campaign Management to measure the reach of a campaign. It is calculated by multiplying the number of impressions (the number of times an advertisement is seen) by the target audience's percentage of exposure to the advertisement. GRP Base is used to measure the effectiveness of a campaign and to compare it to other campaigns. 
  
  How to use it: 
  To calculate GRP Base, you need to know the number of impressions and the target audience's percentage of exposure. The formula for calculating GRP Base is: GRP Base = Impressions x Target Audience % Exposure. For example, if a campaign has 10,000 impressions and a target audience with a 20% exposure rate, then the GRP Base would be 2,000. 
  
  Tips & Tricks: 
  When calculating GRP Base, it is important to remember that the higher the number of impressions and the higher the target audience's percentage of exposure, the higher the GRP Base will be. Additionally, it is important to remember that GRP Base should be compared to other campaigns in order to accurately measure its effectiveness. 
  
  Related Information: 
  GRP Base is just one metric used in Campaign Management. Other metrics include Cost Per Impression (CPM), Cost Per Click (CPC), and Return on Investment (ROI). Additionally, there are other factors that can affect a campaign's success such as timing, targeting, and creative elements.