What is gross rating point in SAP CEC-MKT-CPG - Campaign?

SAP Term: gross rating point

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: A measure of the size of an audience that has been reached by a campaign during a specific time period. It can be calculated by multiplying the percentage of the audience reached by the frequency they see the advertisement in a campaign. It may also be calculated by dividing the number of impressions by the number of people in the defined population.

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• Key Concepts: 
  Gross Rating Point (GRP) is a metric used in the Campaign Management component of SAP to measure the reach and frequency of a campaign. It is calculated by multiplying the reach of an advertisement by its frequency. Reach is the percentage of people exposed to an advertisement, while frequency is the number of times a person is exposed to an advertisement. 
  
  How to use it: 
  GRP can be used to measure the effectiveness of a campaign. It can be used to compare different campaigns and determine which one has the most impact. It can also be used to determine how much money should be spent on a campaign and how much should be allocated for each advertisement. 
  
  Tips & Tricks: 
  When calculating GRP, it is important to consider both reach and frequency. A high reach with a low frequency will not have as much impact as a low reach with a high frequency. Additionally, it is important to consider the target audience when calculating GRP, as different audiences may respond differently to different advertisements. 
  
  Related Information: 
  GRP is often used in conjunction with other metrics such as Cost Per Thousand (CPM) and Cost Per Point (CPP). CPM measures the cost of reaching 1,000 people, while CPP measures the cost of reaching one person. These metrics can be used together with GRP to measure the effectiveness of a campaign and determine how much money should be spent on it.