What is 'drip campaign' in SAP CEC-MKT-CPG - Campaign?

drip campaign - Overview

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: A campaign that is used to nurture customers and prospects by sending series of marketing-relevant content at regular intervals of time.

drip campaign - Details

• 
  Key Concepts: 
  A drip campaign is a type of automated marketing campaign that sends out a series of emails or other messages over a period of time. It is used to nurture leads and build relationships with customers. The goal of a drip campaign is to provide customers with relevant information at the right time in order to move them further down the sales funnel. 
  
  How to use it: 
  In SAP CEC-MKT-CPG Campaign Management, you can create and manage drip campaigns. You can set up the timing and content of each message in the campaign, as well as the criteria for who should receive each message. You can also track the performance of your campaigns and adjust them as needed. 
  
  Tips & Tricks: 
  When creating a drip campaign, it’s important to keep your messages relevant and timely. Make sure that each message is tailored to the customer’s needs and interests, and that it is sent at an appropriate time. Additionally, make sure that you are tracking the performance of your campaigns so that you can adjust them as needed. 
  
  Related Information: 
  For more information on how to use SAP CEC-MKT-CPG Campaign Management to create and manage drip campaigns, check out this tutorial: https://www.sap.com/documents/2019/08/f9f3d7a2-e8b3-0010-82c7-eda71af511fa.html