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  2. Campaign
  3. CRM-based user list


What is CRM-based user list in SAP CEC-MKT-CPG - Campaign?


SAP Term: CRM-based user list

  • Component: CEC-MKT-CPG

  • Component Name: Campaign

  • Description: A list of users provided by the advertiser that is sent from their CRM system.


Smart SAP Assistant

  • Key Concepts: 
    CRM-based user list is a feature of the CEC-MKT-CPG Campaign Management component of SAP. It allows users to create and manage lists of customers and prospects based on their CRM (Customer Relationship Management) data. This data can include customer demographics, contact information, purchase history, and more. The lists can then be used for targeted marketing campaigns or other purposes. 
    
    How to use it: 
    To use the CRM-based user list feature, users must first create a list of customers or prospects. This can be done manually or by importing existing customer data from a CRM system. Once the list is created, users can add additional information such as demographics, contact information, purchase history, and more. The list can then be used for targeted marketing campaigns or other purposes. 
    
    Tips & Tricks: 
    When creating a CRM-based user list, it is important to ensure that the data is accurate and up-to-date. This will help ensure that the list is effective for targeted marketing campaigns. Additionally, it is important to regularly review and update the list to ensure that it remains relevant and effective. 
    
    Related Information: 
    For more information on using the CRM-based user list feature in SAP CEC-MKT-CPG Campaign Management, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tips and tricks for using this feature effectively.
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