What is campaign automation in SAP CEC-MKT-CPG - Campaign?

SAP Term: campaign automation

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: Defines several steps for the execution of a marketing campaign using triggers, and actions. Triggers can be, for example, that an email has or has not been opened after a certain period of time, or a link has been clicked. The resulting actions can be, for example, sending out another email.

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• Key Concepts: 
  Campaign automation is a component of the SAP Customer Experience (CEC) suite that enables marketers to create, manage, and measure campaigns across multiple channels. It provides a comprehensive set of tools to help marketers create and execute campaigns quickly and efficiently. It also provides insights into customer behavior and preferences, allowing marketers to tailor their campaigns for maximum impact. 
  
  How to use it: 
  Campaign automation can be used to create and manage campaigns across multiple channels, including email, web, mobile, and social media. It provides a range of features to help marketers create effective campaigns, such as segmentation tools, automated workflows, and analytics. It also allows marketers to track the performance of their campaigns in real-time. 
  
  Tips & Tricks: 
  When creating campaigns with campaign automation, it is important to ensure that the content is relevant and engaging for the target audience. Additionally, it is important to track the performance of campaigns in order to identify areas for improvement. 
  
  Related Information: 
  Campaign automation is part of the SAP Customer Experience suite, which also includes other components such as customer data management, customer engagement & commerce, and customer service & support. Additionally, campaign automation can be integrated with other SAP solutions such as SAP Hybris Marketing and SAP Hybris Cloud for Customer.