What is augmented lead context in SAP CEC-MKT-CPG - Campaign?

SAP Term: augmented lead context

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: Marketing information, such as predecessor interaction, that is transferred to sales during lead creation, together with lead information.

Smart SAP Assistant

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  Key Concepts: 
  Augmented Lead Context is a feature of the CEC-MKT-CPG Campaign Management component of SAP. It allows marketers to gain a better understanding of their leads by providing additional context about them. This includes information such as demographics, interests, and past interactions with the company. 
  How to Use It: 
  To use Augmented Lead Context, marketers must first set up the feature in the CEC-MKT-CPG Campaign Management component. This includes configuring the data sources that will be used to provide the additional context. Once this is done, marketers can access the augmented lead context for each lead in their database. 
  
  Tips & Tricks: 
  When setting up Augmented Lead Context, it is important to ensure that all relevant data sources are included. This will ensure that marketers have access to the most comprehensive view of their leads. Additionally, marketers should regularly review their augmented lead context data to ensure that it is up-to-date and accurate. 
  
  Related Information: 
  For more information on Augmented Lead Context, please refer to the SAP Help Portal or contact your SAP representative.