What is augmented activity context in SAP CEC-MKT-CPG - Campaign?

SAP Term: augmented activity context

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: Marketing information, such as predecessor interaction, that is transferred to sales during activity creation, together with activity information.

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• Key Concepts: 
  Augmented Activity Context is a feature of the CEC-MKT-CPG Campaign Management component of SAP. It allows users to create and manage campaigns that are tailored to the individual customer’s needs. It also provides a comprehensive view of customer data, allowing users to make more informed decisions about their campaigns. 
  
  How to use it: 
  To use Augmented Activity Context, users must first create a campaign in the CEC-MKT-CPG Campaign Management component. Once the campaign is created, users can then add customer data to the campaign. This data can include customer demographics, purchase history, and other relevant information. The Augmented Activity Context feature then uses this data to tailor the campaign to the individual customer’s needs. 
  
  Tips & Tricks: 
  When creating a campaign with Augmented Activity Context, it is important to ensure that all relevant customer data is included. This will ensure that the campaign is tailored to the individual customer’s needs and will maximize its effectiveness. Additionally, it is important to regularly review and update customer data in order to keep campaigns up-to-date and effective. 
  
  Related Information: 
  The CEC-MKT-CPG Campaign Management component also includes features such as segmentation and targeting, which allow users to further customize their campaigns. Additionally, there are other components of SAP that can be used in conjunction with Augmented Activity Context, such as SAP Analytics Cloud and SAP Hybris Marketing.