What is attributed revenue in SAP CEC-MKT-CAT - Customer Attribution?

SAP Term: attributed revenue

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: The fractional revenue value that has been credited to a specific marketing player.

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• Key Concepts: 
  Attributed revenue is a term used in SAP CEC-MKT-CAT Customer Attribution to refer to the revenue generated from a customer’s purchase of a product or service. It is calculated by taking the total amount of revenue generated from the customer’s purchase and subtracting any discounts, taxes, or other fees associated with the purchase. 
  
  How to use it: 
  In SAP CEC-MKT-CAT Customer Attribution, attributed revenue can be used to measure the effectiveness of marketing campaigns and customer loyalty programs. It can also be used to track customer spending patterns and identify opportunities for increasing sales. 
  
  Tips & Tricks: 
  When calculating attributed revenue, it is important to take into account any discounts, taxes, or other fees associated with the purchase. This will ensure that the attributed revenue is an accurate reflection of the customer’s actual spending. 
  
  Related Information: 
  Attributed revenue is closely related to customer lifetime value (CLV), which is a measure of the total value of a customer’s purchases over their lifetime. CLV can be used to identify high-value customers and target them with more effective marketing campaigns.