What is attributed conversion in SAP CEC-MKT-CAT - Customer Attribution?

SAP Term: attributed conversion

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: The fractional conversion value that has been credited to a specific marketing player.

Smart SAP Assistant

• Key Concepts: 
  Attributed conversion is a feature of the CEC-MKT-CAT Customer Attribution component of SAP. It allows marketers to track and measure the effectiveness of their campaigns by attributing conversions to specific marketing activities. This helps marketers understand which campaigns are driving the most conversions and which ones need to be improved. 
  
  How to use it: 
  To use attributed conversion, marketers must first set up the CEC-MKT-CAT Customer Attribution component in SAP. This includes setting up the data sources, defining the attribution models, and configuring the reporting. Once this is done, marketers can start tracking and measuring their campaigns by attributing conversions to specific marketing activities. 
  
  Tips & Tricks: 
  When setting up attributed conversion, it is important to ensure that all data sources are properly configured and that the attribution models are accurately defined. Additionally, it is important to regularly review and update the attribution models to ensure that they are still accurate and up-to-date. 
  
  Related Information: 
  For more information on attributed conversion and how to set it up in SAP, please refer to the CEC-MKT-CAT Customer Attribution documentation. Additionally, there are many online resources available that provide tips and tricks for setting up attributed conversion in SAP.