What is unified customer profile in SAP (CEC-EMA - SAP Emarsys)?

SAP Term: unified customer profile

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A way to allow customers to leverage all data in their contact database and have an overview on a specific contact relating to their email responses, purchases, and product recommendations.

Smart SAP Assistant

• Key Concepts: 
  Unified customer profile is a feature of the CEC-EMA SAP Emarsys platform that allows businesses to create a single, comprehensive view of their customers. This view includes all customer data, such as demographics, purchase history, preferences, and more. This unified view helps businesses better understand their customers and create more personalized experiences.
  
  How to use it: 
  To use the unified customer profile feature, businesses must first integrate their customer data into the CEC-EMA SAP Emarsys platform. Once the data is integrated, businesses can create a unified view of their customers by combining all of the customer data into one profile. This unified view can then be used to create more personalized experiences for customers.
  
  Tips & Tricks: 
  When creating a unified customer profile, it is important to ensure that all customer data is up-to-date and accurate. This will help ensure that the unified view is as accurate as possible and will help businesses create more personalized experiences for their customers. Additionally, businesses should also ensure that they are regularly updating their customer data to ensure that the unified view remains accurate.
  
  Related Information: 
  The unified customer profile feature of CEC-EMA SAP Emarsys can be used in conjunction with other features such as segmentation and personalization to create even more personalized experiences for customers. Additionally, businesses can also use the unified customer profile feature to gain insights into their customers’ behaviors and preferences in order to better understand them and create more targeted marketing campaigns.